For any company, it is important to manage your online reputation. Even individuals should manage their online reputations. Reputations throughout time have developed from verbal, to auditory on the radio, to readable in newspapers, to seen on TV’s, to scrolled past or read on screens that we hold in our hands. In the say and age where information travels fast,is a marketing company that needs to not only handle their online reputation with care but that of their clients as well. Online reputation management is the act of effectively monitoring and managing the content that is written about you and/or your company on the Internet. Because information is at our fingertips and information travels so quickly, it is important to monitor the content about yourself on the web before it blows up or has the potential to blow up. Negative content with you and/or your company’s name in it on the Internet can ruin your career and/or your sales for the long run. It is known to the industry of web search for businesses to go under from bad reviews and a poor online reputation.
For that reason, ValueMags as a marketing agency for magazine publishers has to not only cherish their online reputation but that of their clients. The first step is themselves though. If readers and publishers are looking ValueMags up and they have a poor online reputation, it will not likely make individuals want to work with ValueMags, or their partners, or their readers/magazines. This means that ValueMags first goal is to focus on their online reputation management so they have a positive image to reflect when working with their clients.