Running an event-planning business isn’t for the faint of heart, nor is it for the disorganized. In fact, most people who are successful at event planning have personality traits that many would call “type A” or “perfectionist.” You also have to be quite social and charismatic to boost your reputation and build a faithful clientele. All of these traits will help you succeed, but they’re not enough. You must strive every day to make your business a success. Following are four tips that will help you do just that.
The internet and, most importantly, social media have upended the marketing strategies of most traditional businesses. Newspaper and print ads aren’t as effective as they once were, and many people simply throw postcards and advertisements away without even looking at them. That’s why you have to learn how to market effectively.
Word-of-mouth marketing is the most economical and effective way of advertising your business. However, having a website and being active on social media is a must as well. The good news is that these types of marketing are less expensive than traditional methods.
As your business grows, it will become more difficult for you to stay on top of everything. Tracking multiple employees working simultaneous events can be hectic. Something is bound to go wrong if you’re not super organized. One of the best ways to keep track of everything is to use management software, such as employee scheduling software, event-planning software and accounting software. Employee scheduling software is especially useful if you host multiple large events. It will even help you keep track of payroll.
Every successful business knows their target market and uses its resources accordingly. If you wish to host corporate events, tailor your business to do so. If you wish to host weddings, tailor your business plan to include things that will help you accomplish your goal. For example, finding a location next to a popular wedding boutique may help you attract more brides than if you were in an obscure location. The key is to know and understand your target audience and create a marketing strategy and business plan that’s tailored to it.
If you haven’t yet, you may want to consider getting certified in event planning or management. Certifications are available through the Meeting Professionals International organization. There are two main designations that apply to event planning, including Certified Special Events Professional and Certified Meeting Planner. A certification will help you establish credibility with new clients. You may also be able to charge a bit more.
As you can see, there are several tips that can help you run a successful event-planning business. If you’re just getting into the business or if you’ve been planning events for decades, there’s never a wrong time to revamp your business strategy and increase your profits.