As 2016 draws to a close, it pays to take stock of your marketing strategy. As far as corporate video production is concerned, what worked? What didn’t? What trends were worth riding on, and which ones were better left untouched?
Taking advantage of the market movement as early as right now can better equip you to face 2017 with a huge, content-marketing bang. We look at some corporate video trends that are fresh out of the woodwork and don’t seem like they’ll be dying out any time soon.
360 DEGREE INTERACTIVE VIDEOS (VR)
Now that we have the technology capable of producing it for both small- and large-scale projects, 360-degree videos are slowly but steadily dominating the interactive content marketing niche. Putting aside the simple fact that it’s something new and exciting to play with (let’s be honest; the wonder you get from dragging the screen around and around in circles is nothing short of child-like), 360 videos are the ultimate in video-viewer engagement.
We always talk about how important it is to capture the watcher’s attention and engage them. Without this technology, corporate video production can achieve it through stunning visuals and captivating or original storylines. However, with 360-degree VR interactive technology, the viewer is required to participate in order to complete the experience. Even the newest of video marketers can see the advantage there.
Magnifyre conducted a case study on this, and the results revealed a 28.81% lead in favor of 360-degree video format. The same video was presented as both 360-degree VR interactive content and regular 2D embedded video. As expected, the 360-degree format garnered a higher view-count.
What do platforms like Snapchat, Periscope, and sometimes even Facebook and Instagram have in common?
As it turns out, more and more people are falling in love with the idea of real-time interaction. What made Periscope such a smashing success was the fact that people could follow celebrities and famous personalities, type in questions during a live stream, and then get them read out and answered in real-time.
It’s the closest most people can get to a meet-and-greet or an actual face-to-face interview. For many, that’s a pretty good deal. After all, the app is free to download. Most live-streams are free to join. It costs virtually nothing on the viewer’s part.
Hence, live-streaming is another highly-interactive form of video that only promises to grow bigger this 2017. Social media giant Facebook has even paid media companies a whopping $50 million in order to produce live videos to its platform.
In a generation of multiple social media platforms and by-the-second updates, we are seasoned multitaskers. It’s not unusual for us to juggle more than two devices simultaneously. A Think With Google Report even states that 85% of 18 to 49 year old’suse multiple devices to manage different tasks –whether business, pleasure, or a mix of both –at the same time.
Despite the supposedly lower attention span for this generation, dividing our focus between more than two screens isn’t a big deal. Ergo, corporate videos that can be shared – and viewed – across different social media platforms will have a marked advantage over videos produced and limited to just one specific platform.
Not everyone will have the YouTube app installed on their phone. Not everyone follows their Instagram feed religiously. A good number of people don’t have – and probably never will have – a Twitter account. Smart corporate video production is all about accessibility, and this is one trend that won’t be dying out any time soon. If you want to reach as many people as possible through your video, you’ll have to make it accessible to as many people as possible.